Gambling in the UK is a very common and accepted pastime (don't let anyone tell you otherwise!). Close to three quarters of the adult population have placed a bet in some shape or form over the last year.
The high street bookmaker first appeared 50 years ago and they are still popular betting venues and valued parts of their communities. There are close to 9000 betting shops in the UK today with William Hill and Ladbrokes being the two biggest.
People can of course also bet elsewhere, from the local newsagents to buy a lottery ticket or scratch card, or the licenced casino in town, or the amusement arcade in the holiday resort on the coast.
Increasingly now it is the online operators that are grabbing the punters attention. The age of smart phones and computers has brought the punter unprecedented levels of betting value and often bewildering choice. The big operators like Bet365 or Betfair may have literally hundreds of football matches available to bet on through out the world on any particular day. Jackpool is aiming to bring something new and different to this party.